Illustrative figures, not a RadioActive client. Every station, show and number on this page is made up.

Sample flight wrap-up, drafted from an attribution export

Flight wrap-up

Jump to the memo ↓

Placements, flight totals

What the attribution software already produces, plus what each seller has offered for next flight. Responses are calls, texts, promo codes and vanity URL visits.

at or under the target cost per responseover targetTarget is the client's own number, from the flight summary.

Creative, cost per response by week

One row per spot or host-read version. A dash means it didn't air that week.